Prediktivni modeli odlučivanja u direktnom marketingu bazirani na Support Vector Machine metodi (sr)

Description (sr): doktorska disertacija
https://eteze.ucg.ac.me/application/showtheses?thesesId=323

Author: Sunčica, 1992- Rogić

Classification: OSNO - Opšta sistematizacija naučnih oblasti → Ekonomske nauke → Ekonomske teorije

Overview
http://phaidra.ucg.ac.me/o:1818

Identifier:

o:1818

Title:

Prediktivni modeli odlučivanja u direktnom marketingu bazirani na Support Vector Machine metodi (Serbian)

Subtitle:

doktorska disertacija (Serbian)

Alternative Title:

Predictive decision support models in direct marketing based on Support Vector Machine method (English)

Language:

Serbian

Description or Additional Data:

Keywords:

direktni marketing, selekcija i targetiranje kupaca, profilisanje kupaca, data mining, Support Vector Machine (Serbian)

Keywords:

direct marketing, customer selection and targeting, customer profiling, data mining, Support Vector Machine (English)

Coverage:

Institutional Repository:

Yes

Resource:

Identifier:

27344388