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Partnerski aranžmani u strategijskom marketingu (sr)

Description (sr): doktorska disertacija
https://eteze.ucg.ac.me/application/showtheses?thesesId=255

Author: Milorad, 1966- (aut. code: 00325 - E-CRIS.CG) Jovović

Classification: OSNO - Opšta sistematizacija naučnih oblasti → Ekonomske nauke → Ekonomske teorije

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http://phaidra.ucg.ac.me/o:1593

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OSNO - Opšta sistematizacija naučnih oblasti

Ekonomske nauke: → Ekonomske teorije:

doktorska disertacija
https://eteze.ucg.ac.me/application/showtheses?thesesId=255 (Serbian)

Marketing, Strategijski marketing, Partnerski marketing, Konkurentnost, Međunarodni marketing, Razumjevanje potrošača, Marketing usluga, Business to Business marketing, Mala i srednja preduzeća, Crna Gora (Serbian)

Marketing, Strategic marketing, Relationship marketing, Competition, International marketing, Consumer behaviour & understanding, Marketing services, Business to Business marketing, Small and medium-sized enterprises, Montenegro (English)

658.8(043.3) (Serbian)